"My dream is a world where everyone shines brightly, where you can develop who you really are, contribute your best to your community, and be recognized and rewarded for it.  Helping people do this is my life's work."

Sara Douglas 


What Clients Say

"Sara helps you set up the habit of excellence and success in your professional life."

Tech Entrepreneur

"The journey to my re-constructed, re-imagined, and renewed career was made possible by my work with Sara Douglas."

IT Professional

What They're Saying

"Sara truly cares about her clients and is dedicated to helping them live their full potential."

"Sara is both intelligent and compassionate, truly inspiring me to be my very best self."

"Sara helps you set up the habit of excellence and success in your professional life."

Copyright 2019. Sara Douglas & Company, LLC. All rights reserved.



 As a coach and teacher, I offer a unique blend of "hard" and "soft" skills.  In business, I co-founded a successful finance company, was a corporate intrapreneur at HP and Kohler, did management consulting in Europe, and earned my MBA at Stanford.  On the personal development side, I am an internationally certified coach (ACC, CPCC) with a life-long interest in human growth and potential.  Using all of the above, I help my clients make successful transitions, create thriving businesses/careers, and find new happiness and engagement in the process. 


Coaching Philosophy

Whether you recognize it or not, you are a STAR with your own unique talents and interests.  Together, we work to discover and develop your inner resources and create a business or career that capitalizes on them.  I believe that engaging your preeminent strengths and passions, combined with developing strong practices of courage and persistence, enable you to create greater economic value, make a bigger difference, and experience a lifetime of meaning and fulfillment. 





​Sara Douglas is an innovative, versatile and results-focused coach delivering coaching and leadership programs to high-potential managers and executives in business and public sector.  To her clients, she offers a unique blend of hard and soft skills.  She is a credentialed professional coach who also has real world business experience including:

  • Co-founding a commercial finance company and running it for 15+ years.
  • Building businesses for HP and Kohler for 12+ years.
  • Working in Europe as a management consultant.

Drawing on all of the above, she provides clients with practical tools and approaches together with state-of-the-art personal development practices. 

Sara is an Professional Certified Coach (PCC) with the International Coach Federation (ICF), a Certified Professional Co-Active Coach (CPCC), and earned her MBA at Stanford.  Her clients include Gap Inc., Sandia National Laboratories, University of New Mexico, the Air Force Research Laboratory and US Forest Service (both through Keystone International), New Mexico Mutual, Ben E. Keith Co., and other businesses.

A California native, she now resides in Albuquerque, NM, where she enjoys hiking and skiing in the mountains and cultivating a healthful lifestyle.  She also savors national and international travel, both for business and pleasure.